



Alex Ehrlich
Alex built and led prime brokerage businesses throughout his career. He co-founded Goldman Sachs’ Prime Brokerage business in the early 1990s, and headed or co-headed that business in Europe and Asia, until he departed from that firm after 24 years. He went on to lead Prime Brokerage at UBS in London and New York for six years, after which he co-headed Prime Brokerage for a decade at Morgan Stanley, where he also oversaw the Listed Derivatives and Fund Administration businesses, served on the Equities and Securities Operating Committees, and chaired the Diversity Council of the Investment Bank. He left Wall Street with gratitude for his many mentors and friends, and recognition of how privileged he was to have had such opportunities.
During his years in London, Alex met the woman of his dreams on a blind date, and pursued her to Paris three days later. They’ve been married 30+ years, and have raised three sweet young men, all of whom are making the world a better place. They really want grandchildren.
“Talent is equally distributed, but opportunity is not. I founded Percapita with the aim of creating an equitable financial services firm that can play a role in addressing America’s unsustainable income inequality. Percapita is the product of lessons learned in banks, restaurant kitchens, basketball courts, shelters, and every place where people work to build better lives for their families.”


Aliah Greene
As Percapita’s Chief Operating Officer, Aliah brings her experience working across risk management, treasury, and financial control at Morgan Stanley, most recently as a Managing Director and Head of Enterprise Risk and Analytics for the Wealth Management division and the Private Bank. More than that, Aliah brings the insights and passion gained from living the problem at the heart of Percapita’s work—and a commitment to all the communities still grappling with its challenges.
"Despite the substantial challenges my family has faced, I’ve been fortunate enough to be given access, opportunities, and systems of support that allowed years of hard work to eventually lead to financial health for us. Being part of Percapita gives me a chance, first, to help others now trying to overcome those same challenges and, hopefully, eventually, to help remove them entirely."


Keith Mestrich
Keith has dedicated his career to working with low-wage workers in their pursuit for social justice. He is passionate about mission-oriented finance as well as cooking and his beloved NY Yankees.
Keith comes to Percapita after a decade at Amalgamated Bank, where he was CEO. Prior to being a banker, Keith spent over 20 years working for the labor movement. Keith’s book, Organized Money, is a clarion call for financiers who want to make a difference – exactly what he hopes Percapita will manifest.
“When people lack access to financial services that so many of us take for granted, they lose a part of their dignity. At Percapita, we want to change that in a big way, and for a whole lot of people.”


Naa Yirenkyi
“Equity starts with you as an individual. Know your story, know your strength and lean in to both so that you can gracefully accept yourself and therefore gracefully accept all in this world.”


Tony Pizi
He has developed industry-defining technology, including foundational patents for seamless app interfaces and adaptive cloud computing. Tony and his teams have won numerous awards, including the Windows World Open twice.
Tony’s accomplishments reflect his deep curiosity, relentless drive, and commitment to expanding access to once-exclusive technology by making it available to a broader audience of everyday people, where it can have the most significant societal impact. As Percapita’s Chief Technology Officer, he hopes to harness the power of the industry’s cutting-edge technology to benefit our clients and their communities.
“My career has been defined by pushing the envelope trying to make technology work for human beings. Our work at Percapita will empower working people and redefine what financial wellness looks and feels like.”